Designer Spotlight: Tiffany Chou Launches New Fine Jewelry Collection

You can take the girl out of Hawai'i but can't take Hawai'i out of the girl!

Tiffany Chou is a talented jewelry designer who hails from Maui, Hawai’i and currently resides in the Big Apple. We’ve been a fan of her fashion jewelry collection for years, and now that she has added a unique collection of fine jewelry pieces to her eponymous line, we had to get the 411! Read on for our exclusive interview with the designer.

                   Tiffany Chou Pineapple Ring, 14K Gold & Yellow Pear-shaped Diamond, TiffanyChou.com

                   Tiffany Chou Pineapple Ring, 14K Gold & Yellow Pear-shaped Diamond, TiffanyChou.com

FACETS (F): You have had a successful fashion jewelry collection for several years, what made you want to transition from Fashion Jewelry to Fine Jewelry?

Tiffany Chou (TC): I felt it was a natural transition for my brand with the delicate aesthetic and have had several customers request fine jewelry pieces over the years.


F: What was your inspiration for the new collection?

TC: I tend to always have pieces that were inspired by the sea or Hawaii, and for this collection I wanted to also included a few pieces that reflect my personal life, like my cat Sawyer :)

Tiffany Chou Sawyer Cat Ring, in Sterling Silver & Morganite, TiffanyChou.com

Tiffany Chou Sawyer Cat Ring, in Sterling Silver & Morganite, TiffanyChou.com

Tiffany Chou Sawyer Cat Ring, in 14K Gold and Diamond, TiffanyChou.com

Tiffany Chou Sawyer Cat Ring, in 14K Gold and Diamond, TiffanyChou.com

F: What is your favorite piece from the new collection, and why?

TC: The Aurora’s Crown Ring. I love miniatures and Disney, and the miniature of Sleeping Beauty’s crown is a beautiful combination of the two.

                                                                                            Tiffany Chou Aurora's Crown Ring, 14k Gold, TiffanyChou.com

                                                                                            Tiffany Chou Aurora's Crown Ring, 14k Gold, TiffanyChou.com

F: You’ve been making jewelry for a very long time - can you tell us in detail one of your first memories when you knew this is what you wanted to do for a living?

TC: I was playing around with some sea shell castings and realized they had potential to sell. That’s when I decided to start my own line.

F: You’ve honed your talents in many aspects of the business, what are some of the most important things you learned?

TC: Don’t take things too personally or seriously and don’t forget to have fun with what you are creating.

F: How did where you grew up have an affect on your line down the road?

TC: Growing up in Hawaii has been the main inspiration for my jewelry since the start of my collection. I love being in the ocean and exploring all of its wonders and this is greatly reflected in my jewelry.

Tiffany Chou Mother Tiger Necklace, 14k Gold & Diamond, TiffanyChou.com

Tiffany Chou Mother Tiger Necklace, 14k Gold & Diamond, TiffanyChou.com

Tiffany Chou Diamond in the Rough Necklace, Sterling Silver & Diamond, TiffanyChou.com

Tiffany Chou Diamond in the Rough Necklace, Sterling Silver & Diamond, TiffanyChou.com

F: Please describe for us your aesthetic for your pieces, and what kinds of materials do you use?

TC: Delicate simplicity with a hint of sparkle - Sterling Silver, 14K Gold, Diamonds and other precious gems!

F: Where exactly do you look for inspiration and how does it translate into your pieces?

TC: Everyday life, nature, what I’m watching on TV. It shows up in the jewelry name’s, their shape and the overall piece.

F: With so many jewelry lines on the market, what do you want people to know about yours that makes it remarkable and unique?

TC: It’s made in New York City with the environment in mind, inspired by the sea and created for people of all ages.

F: What is your favorite piece from your entire jewelry collection (both fine jewelry and fashion jewelry) and why?

TC: The My Fair Coral Cuff. It was one of my very first designs, is a statement piece and shows how fascinated I am by the coral reef.

                                                          Tiffany Chou My Fair Coral Cuff, TiffanyChou.com

 

                                                        Tiffany Chou My Fair Coral Cuff, TiffanyChou.com

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You can find the designer eating, freediving, spending time with family while in Hawai'i, and (also) eating, running in Central Park, and hanging with her cat Sawyer while in NYC. Some of Tiffany's favorite NYC hotspots include: Flybarre (workout), SLT (workout), Magnet Theatre (Improv), Hangawi (Vegetarian Korean), and Central Park.

 

Tiffany Chou jewelry pieces are available at TiffanyChou.com